It's Pride Month. June is a month when the country bands together to shine a light on the LGBTQ+ community and promote positive messaging of solidarity, acceptance, love, and tolerance—a month where we strive to make everyone feel like they belong, no matter their sexual orientation. All sorts of corporations and businesses rush at the beginning of the month to change their profile pictures to images like rainbow flags. And then, at the end of the month, many of those same businesses take down their rainbow flag-themed profile pictures and move on as if the month never happened. Call it "rainbow-washing"—a commodification effort that doesn’t support charities or give back to the LGBTQ+ community in ways that provide sustenance and actual funding and benefits.
And when it comes to Pride-themed clothing collections, well, they tend to be heavy on the rainbows, which can be a turn-off. This roundup, though, isn't about rainbow-washing. It's full of all kinds of designs (with, yes, a few rainbows; but sincerely stylish ones) and populatedby businesses donating proceeds from their Pride Month collection to LGBTQ+-centric organizations and charities that strive to make life better for those within the community. So you can shop with confidence, knowing that you'll be looking good and doing good, too. Happy Pride Month.
COS, known for its chic minimalistic take on dressy separates, offers a pride collection consisting of unisex T-shirts and a sweatshirt designed by artists in the LGBTQ+ community. The brand will donate 100 percent of the profits from the sales of each piece to The Trevor Project.
Diesel provides an erotic and vintage-inspired button-up in partnership with the Tom of Finland Foundation that features artwork selected from the foundation's catalog of works. The black-and-white top has a deep camp collar and four-button closure and includes a quote from Tom of Finland on the back.
Love unites, and Adidas makes it known with a gender-neutral tracksuit (made from recycled materials) for Pride Month. The 2022 Adidas x Kris Andrew Small Pride Collection uses inspiration from the Stonewall Activists of the Stonewall Uprising in 1969 and features colorful neon hues and doodles all over for an eye-catching aesthetic. The sportswear behemoth partnered with the British LGBTQ+ advocacy group Stonewall UK and Athlete Ally, which strives to combat and eradicate homophobia and transphobia in sports.
$59 $41.30 (30% off)
Try this colorful marbled sleep sweatshirt from Calvin Klein for your nighttime attire this Pride Month. It's made from a recycled cotton blend and is a part of CK's "This is Love" collection. The brand will donate $400,000 in support of LGBTQ nonprofits like The Trevor Project; PFLAG; the International Lesbian, Gay, Bisexual, Trans and Intersex Association; and the Transgender Law Center.
The luxury French fashion house that has become known for viral fashion trends (like chunky dad sneakers with its signature Triple S runners) and using celebs like Kim Kardashian as muses throws its hat into the Pride-themed clothing collections ring with a series of T-shirts. This oversized one features two figures on the front with the house's name in bold black lettering and a series of flags on the back, and 15 percent of profits from the capsule will benefit the LGBTQ+ human rights organization Outright Action International.
Coach has seen a big resurgence in popularity over the recent years, with celebs like Megan Thee Stallion, Jennifer Lopez, and Michael B. Jordan being tapped as brand ambassadors for the New York-based house. This belt bag incorporates Pride-centric patches on a white leather base and also has a colorful strap for a festive pop. Coach works with the Hetrick-Martin Institute, Point Foundation, and the CenterLink Community of LGBTQ Centers to create supportive and positive environments where young individuals can thrive.
The Doc Martens 1461 oxford is a style staple. Originally offered in more classic colors like black and oxblood, the shoe now shoes up in just about every hue. The latest iteration for Pride is crisp white with has a small rainbow on each shoe that features added brown and black stripes that shows the brand's solidarity with the Black and Brown communities. The brand has also contributed $200,000 to The Trevor Project this year as part of its ongoing partnership with the organization.
Suns out, midriffs out. This crop top from Mavi instills the message of "love first" with the phrase printed all over it and a cute, colorful heart motif. Mavi will donate 100 percent of proceeds from each purchase of its All for Love campaign to support the Ali Forney Center, America’s largest non-profit organization dedicated to LGBTQIA+ homeless youth.
Vans needs no introduction. But you may not know Kaitlin Chan—yet. A cultural worker and cartoonist based in Hong Kong, Chan is also the co-founder of Queer Reads Library and the designer behind the shoes you see here. For pride, Vans is donating a total of $200,000 from the Checkerboard Fund at Tides Foundation to three organizations committed to advocating for and providing space, access, and community for the LBGTQ+ community. Read more information about Vans' Pride efforts here.
For a completely neutral yet relaxed take on Pride, The Phluid Project offers up this oversized handmade bucket hat in a crochet design style made out of breezy cotton. Also, for the second consecutive year, Saks Off 5th will be donating 100 percent of net proceeds, up to $100,000, from the its gender-neutral capsule collection to The Phluid Phoundation.